Creative Director | Strategic Design Leadership | AI Innovation

Transforming complex challenges into elegant solutions for 22+ years

Haus of Sparrow is a strategic design consultancy led by Creative Director Monica G. Karam, partnering with ambitious organizations to create transformative brand experiences that drive measurable business impact.

Operating globally from Beirut, the studio specializes in comprehensive design leadership across luxury real estate, education technology, hospitality, and cultural institutions—delivering solutions that balance strategic rigor with creative excellence.

Strategic Expertise: From orchestrating brand transformations that enabled 10x business growth (&pizza: 2 to 20+ locations) to managing global education ecosystems serving 50,000+ students across 12+ digital platforms (Eastwood Global), our work demonstrates how strategic design drives business outcomes. Recent innovations include AI-enhanced workflows reducing iteration time by 40% and UX redesigns achieving 42% conversion improvements.

Select Clients: National Geographic Society • &pizza • BareMinerals • KVD Beauty Analysis • Catch Hospitality NYC • OneFive Capital • Eastwood Global Education Network • Innovation Factory Lebanon • Rana Salam Design Studio

Monica G. Karam brings two decades of senior creative leadership, including Creative Director roles at agencies and in-house teams across NYC, Washington D.C., and Beirut. Her experience spans founding team creative direction during explosive growth phases, enterprise-scale digital transformations, and luxury brand development for international markets.

Certified in UX Design (Parsons School of Design) and recognized as an early AI adoption leader, Monica combines traditional design excellence with future-forward innovation. Her 2023 AI workshop and ongoing Innovation Lab demonstrate commitment to advancing industry standards while maintaining human-centered design principles.

Currently accepting select strategic design partnerships and senior Creative Director opportunities.

Abstract 3D digital art featuring intersecting blue and green wireframe structures against a black background.

Watercolor illustration of a woman with black hair, one eye winking, wearing red lipstick, and a tattoo of a red heart on her arm with black eyes and a smiling face, set against a green background.