Eastwood Global Education Network
Head of Design & Design Director • 2019-Present • 6 Years Strategic Leadership
Building a cohesive global education brand ecosystem serving 50,000+ students across 12+ digital platforms and 8 international campuses.
Role: Head of Design & Creative Director
Duration: 6 Years (2019-Present)
Scope: 12+ Brand Systems + Websites • 8 International Campuses • 4 Continents
Team: Cross-functional marketing teams across MENA and Europe
As Head of Design for Eastwood Global Education Network, I architected and scaled a comprehensive brand ecosystem spanning multiple continents, digital platforms, and educational initiatives. This strategic leadership role encompassed everything from foundational brand architecture to cutting-edge AI integration, positioning Eastwood as an innovation leader in international education.
Key Achievements
Global Brand Architecture
Established scalable design system across
12+ international websites and platforms
Digital Transformation
Led UX/UI strategy for flagship online learning platform
achieving 42% conversion improvement
Operational Excellence
Reduced design iteration time by 40% through
systematic workflows and AI integration
International Expansion
Directed brand strategy for 4+ new campus launches
across Europe and Middle East
Eastwood Global Education Network
Digital Ecosystem Architecture | 14 Websites | 8 International Campuses
Led comprehensive digital transformation for Eastwood Global Education Network, designing and developing 14 interconnected websites serving diverse international campuses and educational initiatives. This multi-year engagement required orchestrating complex brand architecture across Baghdad, Jeddah, Lagos, Montreux, Erbil, and Kafarshima campuses, while maintaining cohesive user experience across 8 countries.
Sites Developed: Eastwood International School • Eastwood Global • Eastwood Baghdad • Eastwood Jeddah • Lebanese International School Lagos • Eastwood Montreux • Swiss School Agents • Eastwood Erbil • Eastwood College Kafarshima • Friends of Eastwood Foundation • Innovation.School • The A.Lab •
Nova Initiative • Eastwood Global Group
Impact: Created scalable design system enabling 42% conversion improvement, reduced maintenance time by 40% through systematic component architecture, and established unified brand presence across 4 continents while respecting cultural nuances of each market.
The Strategic Challenge: Building Global Consistency While Enabling Cultural Relevance
Eastwood Global faced a complex challenge: rapidly expanding across diverse international markets while maintaining brand coherence and educational excellence. Each market—from Baghdad to Lagos to Montreux—required cultural sensitivity without diluting core brand values. Primary Challenges:
Brand Fragmentation: Multiple campuses operating with inconsistent visual identities - Cultural Complexity: Serving diverse markets across Middle East, Africa, and Europe - Scalability Requirements: Need for systematic approach to support continued expansion Digital Transformation: Modernizing educational delivery through technology integration - Operational Efficiency: Streamlining design processes across multiple time zones and teams
My Strategic Approach
Three-Tiered Global Brand Management Framework
Drawing from enterprise brand management methodologies, I developed a comprehensive approach balancing global consistency with local market needs:
Foundation Layer: Core Brand Architecture
Established fundamental design principles, master brand guidelines, comprehensive design system with reusable components, and quality assurance frameworks for brand compliance.
Adaptation Layer: Cultural Customization
Researched cultural preferences per market, developed regional customization guidelines, created approval processes ensuring brand integrity, and established communication protocols with local leadership.
Innovation Layer: Future-Forward Capabilities
Integrated AI-enhanced workflows, implemented responsive design standards, developed content management systems enabling local autonomy, and created continuous improvement feedback loops.
Brand Guidelines | Downloads Below
The Strategic Challenge: Building Global Consistency While Enabling Cultural Relevance
Comprehensive Solution Delivered
Global Digital Ecosystem
12+ Strategic Websites Created and Delivered A to Z:
- Eastwood International School Baghdad - Cultural adaptation for Iraqi market
- Eastwood International School Jeddah - Saudi Arabian market positioning
- Lebanese International School Lagos - African market expansion
- Eastwood Global Online School - Flagship digital learning platform
- Eastwood Montreux - European luxury education positioning
- Eastwood Nova - Next-generation educational model
- Friends of Eastwood Schools Foundation - Alumni and community engagement
- Innovation.School - Thought leadership platform (https://www.innovation.school/)
- Multiple supporting campuses and initiatives
Brand System Architecture:
Visual Identity System, Component Library with 200+ reusable elements, Content Templates for efficient creation, and Quality Assurance workflows ensuring brand compliance.
Innovation Integration:
AI design tools reducing iteration time by 40%, automated content adaptation for multiple markets, streamlined digital collaboration, and predictive analytics for engagement optimization.
Measurable
Business Impact
Strategic Outcomes Achieved
Digital Performance
42% Conversion Rate Increase through strategic UX/UI redesign of flagship platform
40% Efficiency Improvement in design iteration time via AI-enhanced workflows
99.8% Platform Uptime across all international websites and learning systems
300% Mobile Engagement Growth through responsive design optimization
Brand Consistency
95% Brand Recognition Score across all international markets
Unified Brand Experience across 12+ digital touchpoints serving 50,000+ students
50% Reduction in brand guideline violations through systematic design system
Operational Excellence
60% Faster Time-to-Market for new campus website launches
Cross-Continental Team Coordination managing operations across MENA and Europe
Sustainable Growth Framework enabling continued international expansion
Market Positioning
Industry recognition as innovation leader in international education design, competitive differentiation through sophisticated digital experiences, and premium brand positioning supporting selective enrollment.
Strategic Design Leadership Impact
This comprehensive project demonstrates design leadership at enterprise scale. Beyond creating beautiful interfaces, the work encompasses strategic business impact, organizational transformation, and sustainable competitive advantage development.
The Eastwood Global project represents:
Strategic Vision
Six-year commitment to building systematic design capabilities
Global Expertise
Proven ability to navigate complex cross-cultural challenges
Business Impact
Measurable outcomes supporting institutional growth and positioning
Innovation Leadership
Forward-thinking integration of emerging technologies
Team Development
Building design capabilities enabling continued organizational success
This work positions Eastwood Global as a leader in international education while providing a scalable foundation for continued growth across diverse global markets.
