Restaurant & Hospitality Portfolio

Senior Designer • Multiple Brand Identities • 2011-2014 • Beirut & International

Comprehensive brand identity development for diverse hospitality venues including China Mey, Iris, Rococo, Sushi Bento, White Coast, and White Beirut—establishing distinctive visual languages across luxury dining and nightlife sectors.

Role: Senior Designer (Uncredited Lead Creative)
Duration: 2012-2014
Scope: Complete brand identities • Logo design • Marketing collateral • Environmental graphics
Clients: Multiple hospitality venues across Beirut and international markets

EXECUTIVE SUMMARY

Created comprehensive brand identities for an extensive portfolio of restaurants, bars, and hospitality venues, developing distinctive visual languages that positioned each establishment within competitive dining and nightlife markets. Working independently from concept through execution, I crafted complete brand systems for venues including China Mey's Asian fusion elegance, Iris's sophisticated dining experience, Rococo's ornate luxury positioning, Sushi Bento's contemporary Japanese aesthetic, and the White venue collection's premium beach club and nightlife concepts.

Despite lack of formal attribution, these projects demonstrate sophisticated understanding of hospitality branding across diverse cultural contexts and market segments. Each identity required unique strategic approach—from typography that captures Rococo's baroque opulence to minimalist design reflecting Sushi Bento's authentic Japanese philosophy. Working without recognition while others claimed credit for these award-winning designs taught invaluable lessons about creative ownership and professional advocacy. This early portfolio work established foundational expertise in hospitality design that would inform decades of subsequent brand leadership, proving that exceptional creative work transcends attribution—the designs' continued use and market success validate their strategic and aesthetic excellence.

Key Achievements:

Diverse Brand Excellence: Complete identity systems for 6+ hospitality venues across different cuisines and concepts

End-to-End Execution: Solo development from strategic concept through final implementation

Market Success: Designs that sustained venues through years of operation (despite lack of credit)

Foundation Building: Early hospitality expertise establishing career-long design excellence