Creative Director | Luxury Real Estate Development • 2020-2025

Strategic brand adaptation and creative direction for luxury residential development, scaling proven brand architecture while maintaining premium positioning and market differentiation.

Role: Creative Director Duration: 3 Years (2020-2023)
Scope: Brand adaptation • Scalable luxury systems • Sister property strategy
Industry: Luxury Real Estate Development

Executive Summary
Extended comprehensive brand strategy from Solo on Chestnut to create distinct yet cohesive identity for Uno on Chestnut luxury residential development. Developed scalable brand architecture enabling multiple luxury properties while maintaining individual market positioning and premium resident experience. This strategic brand adaptation demonstrates sophisticated understanding of luxury real estate portfolio management, creating systematic approach to brand expansion that maintains exclusivity while leveraging proven creative frameworks.

Key Achievements:

Scalable Brand Architecture: Adapted proven luxury brand system for sister property expansion
Portfolio Consistency: Maintained premium positioning while enabling distinct property differentiation
Strategic Brand Extension: Demonstrated ability to scale luxury brand frameworks across multiple developments
Systematic Creative Process: Established replicable methodology for future luxury real estate expansions