[ MONICA G. KARAM ]

Creative Director.
AI Systems Strategist.

I build brand worlds, and the systems that hold them together. Twenty-four years across education, fashion, food, and real estate. AI is integral to how I design and lead.
Not a service bolted on.

  • Open brochure or booklet titled 'Fragmented Digital Ecosystem (Acoustics)' with some text and graphics visible inside, lying on a light grey surface.

    Eastwood AI Blueprint

    SELF-INITIATED · APRIL 2026 — PRESENT
    A self-initiated leadership-review document mapping the digital ecosystem of a multi-campus international school network. Fragmentation diagnosis, target architecture, AI governance, and a twelve-month roadmap.
    [Parsons AI x Creativity · Living document]

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  • A large sign for Eastwood Schools stands in a hallway, featuring text about international baccalaureate programs and educational levels, with images of children and logos for different campuses. People are walking in the background near bookshelves.

    Eastwood Schools

    HEAD OF DESIGN · 2019 — PRESENT
    Six years of design leadership across a seven-campus international school network. Brand systems, websites, editorial, social, and AI workflow architecture. The standard set in-house. External agencies execute to it.
    [Eastwood Schools]

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  • Close-up of a smartphone displaying an app interface with pastel colors, featuring welcoming text, icons, and sections for creative activities and ideas.

    Parsons Futures

    PARSONS SCHOOL OF DESIGN · 2025 — 2026
    A two-course research project on what education measures, and who the measure fails. Two courses, one line of inquiry, closing on Lumina, an AI learning companion designed around one neurodivergent learner. 100% across both.
    [Futures Studies and Speculative Design]

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  • Laptop displaying a fashion website with a black-and-white photo of a man walking on a golf course, and a side view of a green golf course.

    FIOFO

    CREATIVE DIRECTOR · 2025
    A luxury apparel brand world built from a single logo. Brand system, Shopify build, and an AI-produced visual library that held its own against a real photoshoot. One designer, end to end.
    [FIOFO via andgather.co]

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