Arthaus Beirut

Senior Designer • Cultural Design Initiative • 2018 • Rana Salam Design Studio

Strategic visual identity and creative direction for Beirut's premier contemporary art space, establishing a cultural landmark that bridges Middle Eastern heritage with global contemporary design.

Role: Senior Designer
Client: Rana Salam Design Studio
Duration: 2018
Scope: Brand identity • Cultural positioning • Environmental graphics • Art space design

EXECUTIVE SUMMARY

Created comprehensive brand identity and creative direction for Arthaus Beirut while collaborating with renowned designer Rana Salam, establishing a sophisticated visual language for one of Beirut's most significant contemporary cultural spaces. This strategic design initiative positioned Arthaus as a vital intersection of Middle Eastern artistic heritage and international contemporary dialogue, creating a brand that resonates with both regional and global art communities.

The creative direction balanced cultural authenticity with contemporary sophistication, developing a visual identity that honors Beirut's rich artistic legacy while establishing Arthaus as a forward-thinking cultural institution. Working within Rana Salam's celebrated design philosophy—known for fusing Middle Eastern pop culture with contemporary aesthetics—I crafted brand systems that support diverse programming from exhibitions to cultural events. The work encompassed complete identity development, environmental graphics, digital presence, and marketing materials that position Arthaus Beirut as an essential destination in the global art circuit.

Key Achievements:

Cultural Bridge Building: Visual identity connecting Middle Eastern artistic traditions with contemporary global design language

Institutional Positioning: Established Arthaus Beirut as premier destination for contemporary art and cultural exchange

Collaborative Excellence: Strategic partnership with Rana Salam Design Studio elevating regional design standards

Systematic Flexibility: Created adaptable brand system supporting diverse artistic programming and cultural initiatives