Creative Director | Luxury Real Estate Development • 2020-2023

Comprehensive brand strategy and creative direction for premium residential development, creating sophisticated brand ecosystem from initial identity through resident experience.

Role: Creative Director

Duration: 3 Years (2020-2023)

Scope: Complete brand ecosystem • Luxury positioning • Premium resident experience

Industry: Luxury Real Estate Development

Executive Summary
Developed comprehensive brand strategy and creative direction for Solo on Chestnut luxury residential development. Created sophisticated, cohesive brand experience spanning all customer touchpoints—from initial brand identity and marketing collateral to environmental signage and premium welcome packages.This end-to-end brand ecosystem positioned Solo on Chestnut within the competitive luxury real estate market through strategic visual storytelling, premium material selection, and carefully crafted resident experience design.

Key Achievements:
Complete Brand Ecosystem: Developed comprehensive identity system from logo through resident experience
Luxury Market Positioning: Strategic brand architecture supporting premium pricing and selective marketing
Multi-Touchpoint Consistency: Seamless brand experience across digital, environmental, and physical applications
Comprehensive Creative Direction: 360-degree creative oversight ensuring sophisticated, cohesive brand presentation