Catch Restaurants NYC

Creative Director • Hospitality Brand Transformation • 2017-2018 • New York

Complete rebrand for iconic New York hospitality group, elevating the dining experience through sophisticated visual identity and comprehensive brand strategy across multiple locations.

Role: Creative Director
Duration: 2017-2018
Scope: Full rebrand • Multi-location implementation • Hospitality positioning
Industry: Luxury Hospitality & Dining

EXECUTIVE SUMMARY

Led comprehensive rebrand for Catch Restaurants NYC, transforming the established hospitality brand into a contemporary dining destination that captures New York's evolving luxury restaurant landscape. This complete brand transformation encompassed strategic identity evolution, sophisticated visual language development, and systematic implementation across all customer touchpoints—from digital presence to in-restaurant experience.

The rebrand balanced Catch's established reputation for seafood excellence and celebrity clientele with fresh visual sophistication appealing to new generation luxury diners. Working across multiple restaurant locations, I developed cohesive yet flexible brand architecture allowing each venue to express unique character while maintaining consistent premium positioning. The strategic creative direction included identity redesign, menu systems, environmental graphics, digital platforms, and marketing collateral that reinforced Catch's position as a must-visit destination in New York's competitive hospitality scene.

Key Achievements:

Brand Evolution Success: Strategic rebrand maintaining equity while attracting new demographic segments

Multi-Location Cohesion: Systematic brand architecture unifying multiple venues under refreshed identity

Hospitality Excellence: Comprehensive touchpoint design from arrival experience through bill presentation

Market Repositioning: Visual transformation supporting continued relevance in evolving luxury dining landscape