DeElla Mezcal

Creative Director • Brand Identity & Presentation Design • 2019 • Oaxaca, Mexico

Strategic brand identity development and presentation design for artisanal mezcal, creating sophisticated visual narrative that bridges ancient ceremonial traditions with contemporary luxury positioning.

Role: Creative Director
Duration: 2019
Scope: Visual identity • Brand presentation deck • Typography • Logo design
Deliverables: Brand identity system • Comprehensive presentation deck

EXECUTIVE SUMMARY

Developed visual identity and comprehensive brand presentation deck for DeElla Mezcal, creating sophisticated design language that translates ancient agave alchemy into contemporary luxury brand positioning. This strategic identity project established the visual foundation for an artisanal mezcal brand, weaving mystical narrative through typography, symbolism, and presentation design that honors pre-Hispanic ceremonial traditions while appealing to modern premium spirits consumers.

The creative direction focused on developing a cohesive visual system—from the geometric logo incorporating sacred symbols to the comprehensive brand deck that educates stakeholders through immersive storytelling. Working through challenging client dynamics, I crafted presentation materials that transform complex cultural narratives and production processes into accessible yet mystical brand mythology. The resulting identity system and presentation deck establish DeElla's visual language as both culturally authentic and commercially viable, providing the foundational design assets for the brand's market entry into the ultra-premium mezcal category.

Key Achievements:

Strategic Visual Identity: Developed sophisticated logo and design system balancing cultural symbolism with luxury positioning

Comprehensive Brand Deck: Created immersive presentation materials translating complex narratives into compelling brand story

Typography Excellence: Curated typographic system supporting both mystical storytelling and premium market positioning

Project Navigation: Successfully delivered cohesive design vision despite challenging client dynamics