Art From The Outside Podcast

Creative Director • Podcast Brand Development • 2020-2021 • Digital Media

Strategic visual identity and social media design for innovative podcast exploring creativity, mental health, and artistic expression from unconventional perspectives.

Role: Creative Director
Duration: 2020-2021
Scope: Visual identity • Social media design • Digital brand system
Deliverables: Logo design • Social media templates • Brand guidelines

EXECUTIVE SUMMARY

Developed comprehensive visual identity and social media design system for Art From The Outside, a podcast platform exploring creativity through diverse lenses and unconventional narratives. This strategic brand development established distinctive visual language that captures the podcast's mission of amplifying voices from the margins while creating accessible, engaging digital presence across all social platforms.

The creative direction balanced artistic expression with digital functionality, developing visual identity that stands out in crowded podcast landscape while maintaining consistency across multiple touchpoints. Working from foundational logo design through complete social media template systems, I crafted cohesive brand architecture that supports both episodic content promotion and community building. The resulting design system enables scalable content creation while maintaining sophisticated visual standards—positioning Art From The Outside as thoughtful platform for creative dialogue rather than just another podcast in an oversaturated market.

Key Achievements:

Distinctive Podcast Identity: Visual language differentiating brand within competitive podcast landscape

Social Media Excellence: Systematic template design enabling consistent, engaging content across platforms

Scalable Design System: Flexible visual framework supporting diverse episode themes and guest profiles

Digital Brand Cohesion: Unified visual presence from podcast artwork through social media ecosystem