IZEM & Innovation Factory Lebanon

Senior Designer • Innovation Ecosystem Branding • 2016-2017 • Beirut

Strategic brand identity and event design for Lebanon's premier innovation hub, establishing visual language for entrepreneurship and technology advancement in the MENA region.

Role: Senior Designer
Duration: 2016-2017
Scope: Brand identity • Event design • Innovation positioning • Ecosystem development
Client: IZEM & Innovation Factory Lebanon

EXECUTIVE SUMMARY

Developed comprehensive brand identity and event design systems for IZEM and Innovation Factory Lebanon, establishing the visual foundation for Lebanon's leading innovation and entrepreneurship ecosystem. This strategic design initiative created distinctive brand language that positioned both organizations at the forefront of MENA's technology and startup revolution, attracting international attention and investment to Beirut's emerging innovation sector.

The creative direction balanced technological sophistication with regional authenticity, developing visual systems that resonate with both local entrepreneurs and global innovation partners. Working across multiple touchpoints—from core brand identity to large-scale event experiences—I crafted design solutions that transformed how innovation is perceived and presented in the Middle East. The work encompassed brand architecture, event graphics, digital presence, and marketing materials that established IZEM and Innovation Factory as catalysts for regional transformation through design excellence.

Key Achievements:

Innovation Ecosystem Building: Visual identity establishing Lebanon as serious player in global startup landscape

Event Design Excellence: Created memorable experiences for conferences, workshops, and innovation summits

Regional Leadership: Positioned organizations as MENA's premier innovation facilitators through strategic design

Community Impact: Design language fostering entrepreneurial culture and attracting international partnerships