Francophone Summit 2017
Motion Design Director • International Conference • 2017 • Beirut, Lebanon
Immersive typography and motion graphics system for prestigious international summit, creating dynamic visual language celebrating French language and cultural exchange across 84 member nations.
Role: Motion Design Director
Duration: 2017
Scope: Immersive typography • Motion graphics • Environmental design • Conference branding
Event: Organisation Internationale de la Francophonie Summit
EXECUTIVE SUMMARY
Created comprehensive motion graphics and immersive typography system for the 2017 Francophone Summit in Beirut, transforming the conference experience through dynamic visual storytelling that celebrated linguistic diversity and cultural dialogue. This high-profile international event, bringing together representatives from 84 French-speaking nations, required sophisticated visual language that honored both the gravitas of diplomatic gathering and the vibrancy of francophone cultures.
The creative direction pushed beyond traditional conference graphics toward truly immersive environmental experiences, utilizing large-scale projection mapping, animated typography installations, and dynamic motion systems that brought the French language to life throughout the venue. Working with cutting-edge motion design techniques, I developed visual narratives that flowed seamlessly across multiple touchpoints—from arrival experiences to plenary sessions—creating memorable moments that reinforced themes of unity, diversity, and cultural exchange. The project demonstrated how motion design can elevate international diplomatic events into powerful experiences that resonate with global audiences.
Key Achievements:
Diplomatic Design Excellence: Sophisticated motion graphics befitting international summit while maintaining creative innovation
Immersive Environmental Experience: Large-scale typography installations transforming conference spaces into dynamic narratives
Technical Innovation: Advanced projection mapping and motion systems creating seamless multi-venue experiences
