&pizza
Senior Art Director | Associate Creative Director • 2013-2016 • Washington, D.C.
Transforming a 2-location pizza concept into a 20+ location regional powerhouse through strategic brand evolution
and creative direction partnership with visionary founder.
Role: Senior Art Director | Associate Creative Director
Duration: 2+ Years (2013-2016)
Growth: From 2 locations to 20+ locations
Scope: Complete brand transformation • Multi-location expansion • Award-winning design
Executive Summary
Partnered directly with &pizza's visionary founder to execute a complete brand transformation that enabled explosive regional growth. What began as a 2-location concept with outdated red branding evolved into an award-winning, design-forward pizza brand that captured the fast-casual market during its peak expansion period.
This strategic creative partnership demonstrates how thoughtful design direction can directly drive business growth, market differentiation, and scalable brand systems that support rapid expansion.
Key Achievements:
- 10x Growth Enablement: Creative direction supported expansion from 2 to 20+ locations
- Complete Brand Evolution: Transformed outdated identity into award-winning design system
- Scalable Systems: Built brand architecture supporting multi-location rollout
- Industry Recognition: Brand received multiple design awards post-launch