Creative Director • Luxury Real Estate Development • 2020-2023 • Philadelphia

Comprehensive creative direction for premier Philadelphia real estate investment firm, orchestrating brand strategy across multiple luxury residential developments
and establishing new standards for premium property marketing.

Role: Creative Director
Duration: 3 Years (2020-2023)
Scope: Portfolio brand management • Multiple luxury properties • Premium market positioning
Properties: Solo on Chestnut • Skyline • TempleNest • TempleGreenery • The Berks • Additional luxury developments

EXECUTIVE SUMMARY
Led creative direction for OneFive Capital's luxury real estate portfolio, transforming how premium properties are marketed in Philadelphia's competitive landscape.
This comprehensive engagement encompassed strategic brand development for the parent investment firm while creating distinctive identities for each property within their portfolio—
including Solo on Chestnut, Skyline, and additional luxury developments.

Working directly with OneFive Capital's leadership team, I developed sophisticated brand architecture that positioned their properties at the apex of Philadelphia's luxury market. The strategic creative direction spanned complete brand ecosystems—from initial identity development through environmental graphics, digital experiences, premium collateral, and exclusive resident touchpoints. Each property achieved distinctive market positioning while reinforcing OneFive Capital's reputation as Philadelphia's premier luxury developer.

Key Achievements:
Portfolio Brand Architecture: Systematic design approach managing multiple luxury properties under unified excellence standards
Philadelphia Market Leadership: Strategic positioning establishing OneFive Capital as the city's premier luxury developer
Cross-Property Synergy: Cohesive design language allowing individual property character within portfolio framework
Premium Value Creation: Creative strategies supporting top-tier pricing and exclusive market positioning